Market
Fashion Week works as a trade platform
AFC Australian Fashion Week ran from 11–15 May 2026, anchored at the Museum of Contemporary Art Australia with additional venues across Sydney. The NSW Fashion Sector Strategy explicitly positions Fashion Week as a top-tier Sydney event designed to attract domestic and international buyers and drive commercial outcomes.
That makes the week more than a public runway calendar. It is one of the clearest moments when designers, models, media and buyers occupy the same professional ecosystem.
Agencies & applications
Agencies & applications
The four routes below show how different Sydney applications can be: natural digitals, detailed measurements, development books and broader talent divisions.
Chic Management
No professional portfolio required. Front headshot, side profile and full length; natural colour, no retouching or makeup.
Official page ↗Directory profile →Priscillas
Detailed measurements plus four image uploads through the current online application.
Official page ↗Directory profile →KULT Australia
Portrait, side profile and full body. Natural, unfiltered images; professional photography is not required.
Official page ↗Directory profile →ICON Management
Close-up and full-body images plus measurements. Successful applicants are contacted within 14 days.
Official page ↗Directory profile →Requirements checked · 22 September 2026
See all local agencies & castings →Directory snapshot
Directory in Sydney
The Directory currently lists 18 published local organisations: 10 modeling agencies and 8 casting companies. Use it for contacts and application routes; this guide remains the place for market context.
Local books, international networks
Sydney has management infrastructure that reaches beyond Australia. KULT Australia works within the international Kult Group, while IMG lists Sydney among its six global offices. That does not turn every local booking into international work, but it places global career development unusually close to the domestic market.
Commercial work extends beyond runway
Fashion Week is only one part of Sydney’s market. ICON works across editorial, fashion and commercial print, while Modelbank specialises in film, television, TV commercials and online media and says it accepts applicants aged 15+ without height restrictions. Screen NSW also facilitates production in Sydney and across the state.
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