City guide

Modeling in Melbourne

Australia

Melbourne’s model market sits between fashion and commercial work. PayPal Melbourne Fashion Festival in February and Melbourne Fashion Week in October create two visible runway moments, while agencies work year-round across e-commerce, campaigns, TVCs and creator-led content.

Fashion + commercialFebruary + October runwaysE-commerce + TVCs
Street-fashion portrait photographed in Melbourne
Mavluda Tashbaeva / Pexels

Market

Two fashion-calendar anchors

The PayPal Melbourne Fashion Festival ran from 14–28 February 2026. Its 30th-anniversary programme included 12 Premium Runways, an Independent Programme and a broader mix of fashion events.

Melbourne Fashion Week returns from 19–25 October 2026 with runways, talks, exhibitions and workshops across the city. Together, February and October give Melbourne two public peaks inside a broader year-round market.

Sources

Agencies & applications

Agencies & applications

Melbourne’s application routes vary sharply: traditional height filters at Chadwick and GIANT, broader entry at Brooklyn, and an open-measurements approach at STELLA.

New faces

GIANT Management

Women 173 cm+; men 183 cm+. At least four natural photos; professional images and previous experience are not required.

Official page ↗
Fashion + commercial

STELLA MGMT

No fixed height or size rule. Send 4–6 recent snapshots; professional photos and previous experience are not required.

Official page ↗

Requirements checked · 22 September 2026

See all local agencies & castings →

Directory snapshot

Directory in Melbourne

The Directory currently lists 13 published local organisations: 9 modeling agencies and 4 casting companies. Use it for contacts and application routes; this guide remains the place for market context.

Directory sources checked · 13/13 listings · latest recorded check 21 September 2026

From design school to runway

Melbourne’s fashion pipeline is not limited to agencies. RMIT’s School of Fashion and Textiles links study to public industry showcases, and the university lists both Melbourne Fashion Week and the PayPal Melbourne Fashion Festival National Graduate Showcase among the platforms where students and graduates present work. Emerging design stays visible alongside established labels.

Urban fashion portrait photographed in Melbourne
Karen Irala / Pexels

Commercial work sits beside runway

Runway is only one side of the market. Brooklyn MGMT works across e-commerce, campaign and TVC briefs, while WINK lists eCommerce, lookbooks, online video, social/UGC and fit modelling for its Melbourne talent. VicScreen also highlights Melbourne studios built for TVCs, photography, film and content creation.

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