Market profile
How the market works in Seoul
Seoul offers more than one type of visibility. A fashion-week brief can be highly directional, while commercial and beauty work may ask for a different energy. Keeping the first application clean and neutral makes it easier to move between those contexts.
Agencies & castings
Agencies & castings in Seoul
Start with verified local organisations, then follow each agency or casting’s own application route. Requirements vary, so the current brief matters more than a universal checklist.
See agencies & castings →Fashion calendar
Dates worth watching
Seoul Fashion Week gives the city two clear fashion peaks in 2026: 3–8 February 2026 and 1–6 September 2026. The programme combines fashion shows with a strong trade, showroom or business component.
Verified local signals
Fashion DNA
What shapes fashion in Seoul
Seoul Fashion Week
Seoul Metropolitan Government operates formal brand, press and trade-show application windows for Seoul Fashion Week.
Source ↗Editorial research updated · 2026-09-21
Before you apply
Images to have ready in Seoul
- A recent close-up with natural expression.
- A clear full-length front view and one profile.
- One natural commercial portrait showing expression, not heavy styling.
- Current measurements; add a walk clip only for runway-oriented briefs.
Keep measurements current and use recent images. A portfolio can support an application, but it should not replace clean, neutral digitals when those are requested.
Check the current application requirements at A.SSET Model and Banilla Models before shooting anything specifically for them. Treat the current form as the brief: requested images, measurements and file formats can differ from one organisation to another.