Market profile
How the market works in São Paulo
The event and the market need to be kept separate. SPFW concentrates attention and runway work, while agency, commercial and brand activity continue beyond it. A strong São Paulo strategy combines awareness of the fashion calendar with direct, current agency applications.
Agencies & castings
Agencies & castings in São Paulo
Start with verified local organisations, then follow each agency or casting’s own application route. Requirements vary, so the current brief matters more than a universal checklist.
See agencies & castings →Fashion calendar
Dates worth watching
A clearly dated 2026 marker is São Paulo Fashion Week (SPFW), running 14–18 October 2026. The programme centres on runway shows and designer presentations.
Verified local signals
Fashion DNA
What shapes fashion in São Paulo
São Paulo Fashion Week
The official SPFW site remains active for the 2026 season, with its runway archive and 2026 ticketing/publication infrastructure live.
Source ↗Editorial research updated · 2026-09-21
Before you apply
Images to have ready in São Paulo
- A recent close-up in natural light, without a beauty filter.
- A clear full-length front view in simple fitted clothing.
- A profile or three-quarter view that shows proportions clearly.
- A short neutral walk clip only when the agency or casting asks for it.
Keep measurements current and use recent images. A portfolio can support an application, but it should not replace clean, neutral digitals when those are requested.
Check the current application requirements at Ford Models Brasil and Way Model Management before shooting anything specifically for them. Treat the current form as the brief: requested images, measurements and file formats can differ from one organisation to another.