Market profile
How the market works in Mumbai
Catwalk casting is only one part of Mumbai’s fashion economy. Fashion, beauty, branded content and creator-led production sit close to one another, while agencies maintain their own submission standards. A clear base portfolio should therefore stay flexible enough for several kinds of brief.
Agencies & castings
Agencies & castings in Mumbai
Start with verified local organisations, then follow each agency or casting’s own application route. Requirements vary, so the current brief matters more than a universal checklist.
See agencies & castings →Fashion calendar
Dates worth watching
A clearly dated 2026 marker is Lakmé Fashion Week in partnership with FDCI, running 19–22 March 2026. The programme combines runway shows with established labels and emerging talent.
Verified local signals
Fashion DNA
What shapes fashion in Mumbai
Lakmē Fashion Week / FDCI
Lakmē Fashion Week publishes designer participation routes and application material requirements.
Source ↗Creator programme
Lakmē Fashion Week also runs a content-creators programme, showing a direct bridge between fashion, beauty and creator work.
Source ↗Editorial research updated · 2026-09-21
Before you apply
Images to have ready in Mumbai
- A recent close-up with natural skin texture and simple hair.
- A full-length front view plus a clean profile.
- One simple image with movement, without heavy styling.
- A short walk clip if the casting asks for one.
Keep measurements current and use recent images. A portfolio can support an application, but it should not replace clean, neutral digitals when those are requested.
Check the current application requirements at AG Models and TOABH Talent Management before shooting anything specifically for them. Treat the current form as the brief: requested images, measurements and file formats can differ from one organisation to another.