Market profile
How the market works in Montreal
That overlap gives Montreal a broader casting culture than a runway-only market. A model can encounter fashion, commercial, creator or event-related briefs, so it makes sense to keep neutral digitals for representation while also maintaining one natural image or short clip that shows personality and movement.
Agencies & castings
Agencies & castings in Montreal
Start with verified local organisations, then follow each agency or casting’s own application route. Requirements vary, so the current brief matters more than a universal checklist.
See agencies & castings →Fashion calendar
Dates worth watching
Festival M.A.D. is a recurring date in the local fashion calendar; the 2026 edition runs 20–23 August 2026. The programme mixes runway, industry conversations and brand activations. Semaine Mode de Montréal is another recurring citywide fashion programme, with runway and industry events.
Verified local signals
Fashion DNA
What shapes fashion in Montreal
Models + creators representation
Dulcedo’s Montreal office publicly represents models, influencers, creators and other talent, illustrating the overlap between modelling and creator work in the city.
Source ↗M.A.D. Festival
The 2026 M.A.D. Festival programme includes fashion, pop-ups, art and model-related programming.
Source ↗Editorial research updated · 2026-09-21
Before you apply
Images to have ready in Montreal
- A recent neutral close-up.
- A clear full-length image.
- A profile or three-quarter view.
- One natural image showing expression or movement.
Keep measurements current and use recent images. A portfolio can support an application, but it should not replace clean, neutral digitals when those are requested.
Check the current application requirements at MTL Models and New Wave Model Management before shooting anything specifically for them. Treat the current form as the brief: requested images, measurements and file formats can differ from one organisation to another.